Designing a logo is not a very easy task. This is simply because a logo is the face of any brand and should therefore be taken very seriously when being designed. There is more to designing a symbol than just graphic layouts . Designing a symbol demands specific skills, plenty of training and expertise the same as every kind of work. Below are tips which can take you through designing the best logo for your company.
First importantly, preliminary function s very crucial. It ought to be the very first step in designing an effective logo. You could just draw some sketches using paper and pencil drawings or drafts made by the use of a vector program like illustrator. You could come up with as many sketches as possible until you receive the perfect sketch. Sketching will help you have a clear picture of what you need. An effective designer will spend more time in this step of logo designing than any other step in the design process.
The next thing is to create balance. In emblem designing, balance is very crucial because our heads naturally perceive a balanced design as attractive . Right from the burden of the images, to the colors and sizes should all be equal and neatly performed on each side. There is not any principle of balance. However, what you think is attractive to your eye will not be necessarily appealing to another party. Your artistic approach of equilibrium might not draw in the masses you would like to attract. Because of this, it is almost always safe to go for a balanced design strategy.
You should also consider the factor of dimensions when it comes to designing a symbol. It should look good and legible at all sizes. It should not lose its definition when scaled down for small promotional items or letterheads. It should look good when used for larger formats like billboards or electronic formats like the wed or TV.
A logo should be simple. A simple emblem is easy to recognize and can easily engage the viewer. Always remember that a logo is an emblem and not a manifesto therefore, it needs to be as simple as possible. Most of the popular logos you see around are very simple and easy to identify even without a caption or the brand’s name.
You should use color wisely. A skilled designer understands that color theory is complicated and will know the basics and use color to their advantage. It is advised that you do not use very bright colors that are hard on the eyes. The other tip of how to use color is that you should use colors near to each other on the color wheel. You should also know how colors evoke feelings before settling on the ones to use.