The Cost Of Direct Marketing
Direct marketing all revolves in direct mail, telemarketing and email marketing. For an effective campaign on direct mail you may include a sample if the product in an attractive postcard and a simple letter. Telemarketing helps you to communicate directly with your prospects and discuss your product. An email can be very useful if you include quick links to your website. It will be much beneficial if you include all the ways. Repetition is one of the tools that will always help boost you in marketing. The initially intended message will be more effective if you use various ways to conduct the direct marketing. The different ways will always boost the response rate of your prospects
What determine the cost is the method that is applied in a given direct marketing. The following as some essential fact that will help you determine to incur in direct marketing.
First, consider your list cost. The cost of a list is dictated by the type of the list. Whether it is direct mail, email marketing or telemarketing, the records on it, the data elements and the source of the list will determine the cost. The variance in one list to another may also depend on maintenance and accuracy of the data.
a mail list will have a low cost since it just has a name and a mail address. In telemarketing list it will contain a name the mailing address and a telephone number. The hire cost in telemarketing is because of the additional phone number content.
The less the records you make in a marketing campaign the higher the cost per record in a case where you want to purchase a record that will cost you $0.4 per record for 5000 names. If you include 1000000 names in the list it could cost $0.2 The the reason behind this is discounted price due to high volume
List owners will always offer a minimum list. A the flat price will always be placed on your purchase if you place an order that is below the minimum.
The fact that the record is targeting a given thing then it becomes more expensive. The more the data segments on a list the more expensive it is. A simple female list in a given region will cost less compared to a list of female nurses in the same areas. However for an effective direct marketing campaign it is important to note that the target lists are the best.
The next cost will be the cost you will incur on the delivery of the message. As for the immediate mail you must include the postage expenses in your budget. When the target is large when using telemarketing it is vital to include the call center charges in your budget.